Background

With a background as an art director, I’ve spent nearly two decades developing colour palettes and visual narratives for brands. I've always been fascinated by how colour can influence our emotions, evoke a sense of identity, and create spaces of wellbeing. And the colours found in nature—those are on a whole other level. They radiate energy. They are alive.
 

Our upcoming forest palette is beautiful—and serves as a reminder. Of the connection to Earth. Of presence. Of the ongoing journey of self-care. The palette invite us to pause and ask: 
How do we truly live well on this Earth?

​

When I returned home to Sweden after several years working abroad, I found myself deeply drawn to the forest. It was as if I was seeing it with new eyes and a renewed sense of wonder. What had once been familiar now felt sacred. With passionate curiosity, I immersed myself in research, exploring our trees through scientific, ancient, medicinal, and metaphysical lenses. I began meditating with them, eager to understand more. There is something about the trees—something we all feel I think, even if we can’t quite name it. Perhaps it’s the voice of our ancestral memory, gently reminding us of a connection we once held and understood. A knowing that still lives in us, quietly waiting to be remembered.

 

Linda Magdalena, 

founder of Alder Olmai