ABOUT

Hi, Im Linda Magdalena, founder of Alder Olmai.

When I returned home to Sweden after several years working abroad, I found myself deeply drawn to the forest. It was as if I was seeing it with new eyes and a renewed sense of wonder. What had once been familiar now felt sacred. With passionate curiosity, I immersed myself in research, exploring our trees through scientific, ancient, medicinal, and metaphysical lenses. I began meditating with them, eager to understand more. There is something about the trees—something we all feel, even if we can’t quite name it. Perhaps it’s the voice of our ancestral memory, gently reminding us of a connection we once held and understood. A knowing that still lives in us, quietly waiting to be remembered.

With a background as an art director, I’ve spent nearly two decades developing color palettes and visual narratives for brands. I've always been fascinated by how color can influence our emotions, evoke a sense of identity, and create spaces of wellbeing. But the colors found in nature—those are on a whole other level. They radiate energy. They are alive.
Our colour palettes from the forest are beautiful and—they are reminders. Of this connection. Of presence. Of the ongoing journey of self-care. They invite us to pause and ask: 
How do we truly live well on this Earth?

 

/Linda Magdalena